Visa - The Goal Post
4 of the Arab teams were playing the world-cup ‘18, the national and regional sentiments were high. Youth were rooting not only for their country but for the entire region. Football is taken very seriously in MENA region and we wanted to bring one of a kind experience to our customer. Through several alliances we were able to create a hub that only engaged but also rewarded.
Our approach was to create a bespoke website for Emirates NBD and Visa using the official FIFA assets. This was done through a few propulsion sessions, after which we arrived at all the content pillars that the website had. On top of that, we got to host a viewing party and also collaborated with the legend: Zlatan!
