https://www.jamayal.com/home daily 1.0 2020-10-06 https://www.jamayal.com/work daily 0.75 2019-08-26 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2f8ca5c627f40001809f22/1563469160154/WebsitePortfolioThumbs.jpg Work Client: UFC Arabia After Khabib’s fight made rounds on the internet in 2018, there was a rise in his following in the MENA region. This was a great chance for UFC to launch an event along with it’s digital services (app/subscription/website). We were asked to create a 360 campaign that introduced UFC in the region especially to the arab youth, since blood sport like UFC did not have the same following as football, we decided to cash on the biggest fight that they wanted: Khabib vs. Dustin, Sept 7th, 2019 in Abu Dhabi. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2f946fc126ea0001e12005/1564188637541/ED.jpg Work Client: Dubai Calendar Dubai being the city of tomorrow is a host of many events, of which a very stellar one being ‘entertainment’ since the vast expat majority comprises of brits, Ed Sheehan the top of charts leading UK artist was invited to come over. We had an opportunity to raise awareness and brand the event - through a very powerful insight we were able to build a massive footfall and a strong campaign that everyone was singing about. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2fb2d286183200017246c4/1563425122640/BEATME.jpg Work Client: UN Women Almost 90% of Pakistani women suffer from some sort of abuse, while a bill recently proposed that men be allowed to “beat lightly” a woman. Compounding the issue, more than 42% of Pakistani women believe that they are weak. So UN Women decided to do the opposite of what was expected from a women’s rights campaign in Pakistan by building the first anti-domestic violence campaign in the world that INVITED men to beat women. But at things they were good at. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2fea3a475f7f0001a69450/1566848875466/PEPSI.jpg Work Client: PEPSI Pakistan Pakistani youth today are mostly found online playing games and hardly step outside. While street cricket is not as popular as it used to be. So we decided to bring the two together. We fused the online gaming experience with age old street cricket in a way that appeals to the youth. We built the first digital cricket game to be played on streets: Pinball Cricket. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2f8fe7c173940001f05730/1564188226302/FLASH.jpg Work Client: Abu Dhabi Media Group / Flash Entertainment Flash Entertainment is one of the biggest and best event organisers in the region, having curated multiple nationally and internationally recognised experiences. With upcoming concerts of famous artists like The Weekend, Sam Smith etc. We had an opportunity to brand and design the biggest event organisers of the region. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2fd8e652a079000173df70/1563428232730/BRIDALUNI.jpg Work Client: UN Women We were talking to a nation with a culture rich in wedding festivities, one that celebrates their brides in full zest. To throw light at the issue of child brides in a fitting context, we picked a bridal event that garners a lot of media attention; The Bridal Couture Week and collaborated with the biggest bridalwear designer; Ali Xeeshan to perform a stunt to hijack conversation around the show itself. To mark the end of the fashion show, from amidst bejeweled brides, out came the showstopper; a little girl wearing a school uniform embellished with bridal motifs. The Bridal Uniform, with its shocking juxtaposition of wedding ornaments and a school uniform, symbolized the trade-off that takes place when a girl is married young and is deprived of her right to an education. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2fb24e5b18bd000108d24c/1564188305415/RemakeTheBoxer.jpeg Work Client: PepsiCo - Sting Energy Drink With an impeccable career of 31 wins and the title of world’s youngest Olympic boxing medalist, UK boxing legend Amir Khan faced a setback after being defeated by Canelo Alvarez. The news claimed his career was over. At a time when nobody backed a down-and-out Khan as brand ambassador, Sting decided to take up the opportunity and remake the boxer's reputation by re-energizing him back into the ring. Tapping into Khan's Pakistani heritage, Sting invited him to Pakistan and showcased an entire city as a gym and its people as coaches. The Mughal city of Lahore, and its residents, stepped up. A digitally led campaign by the name of #StingChallenge was launched, inviting Pakistanis to challenge and train Khan. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2fb3315b18bd000108e595/1563427836737/Asia-Pacific-Transgender-Network.jpg Work Client: Asia Pacific Transgender Network The campaign is backed by a powerful local insight associated with transgender people specifically in the subcontinent: the clap. This unique form of clapping, in which one spread-out hand is struck against the other palm to palm, is used frequently to degrade, mock and insult the transgender community. The idea was to challenge a transphobic mind-set in the country by using the same hands – and transform the clapping action from one of ridicule to one of applause, respect and inclusion. Transgender people in accomplished roles such as Pakistan’s first transgender model Kami Sid, asked people to #ChangeTheClap. From clapping AT transgender people to clapping FOR them, the campaign depicted how a simple shift in a gesture was powerful enough to transform entire mindsets. A change that is instrumental to empowering the community and giving them an equal standing in society. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2fd92153ad4d00012b2137/1564188361919/UrduPoeatry.jpg Work Client: Kashmir Banaspati Phonetically, the language of Urdu is regarded as "saccharine" sounding. A mix of Arabic, Persian and Hindi notes give it a dulcet, melodic and honeyed tone - for centuries, poetry in the Indian subcontinent has been written in Urdu for this very reason. Even the script form of Urdu is Arabic-based, using beautiful, flowy calligraphic styles. Our idea was to revive the beauty of Urdu by making it wanted again through something that’s just as old and sweet as the language but is still considered cool: Jalebi. Jalebi is a popular 10th century South Asian dessert made of dough and sugar, and fried in vegetable oils. The sugary treat is made by hand-drawing soft spirals in heated oil which then cools down into a rigid structure. It was the perfect opportunity to merge it with Urdu calligraphy. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5cfa898bc7743a000126f94f/1564188195663/DFF.jpg Work Client: Dubai Tourism / Dubai Food Festival In attempts to driving 20 million visitors to Dubai, we established and activated the biggest pillar of Dubai Tourism - ‘Gastronomy’. We were tasked to give a refreshed look and feel to the festival that everyone adored. From it’s design language to an over all 360 integrated campaign, it was remembered by tourists because of it’s vibrant and quirky messages. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2f91e21514d900017d7ef4/1564188237303/SAWAFI.jpg Work Client: Al-Turki / Sawafi Borets Sawafi and Borets - two giants in oil drilling industry decided to shake hands. We were asked to brand the newly merged oil drilling company, Sawafi Borets. With the merger ratio of 60-40, we decided to stay true to company vision. Ultimately resulting in the full brand identity and a brand purpose for the group. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5cfae4faaa14b60001fda484/1566848856438/VISA-GOALPOST.jpg Work Client: Visa Middle East With a high rise in arab youth following football, how could visa partner with Emirates NBD to create a bespoke campaign using FIFA assets to drive their business goals? In collaboration between Visa San Francisco, Facebook and Emirates NBD we decided to create your window to the World Cup - a hub(portal) for football fans to connect, communicate and engage resulting in one of the biggest below the line event in Dubai with their favourite footballer: Zlatan Ibrahimovic. https://www.jamayal.com/remaketheboxer daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d30038de0ae1b00012f0390/5d30039508333c0001495f82/1563428289139/Screen%2BShot%2B2018-05-23%2Bat%2B3.06.48%2BPM.png RemakeTheBoxer https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d30038de0ae1b00012f0390/5d30038d5fadce0001a157dd/1563428289134/Screenshot+2019-07-18+at+1.21.32+AM.png RemakeTheBoxer https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2ff6087f703400012ec98e/1563425017581/Lynx-Sting-2018-A3-B.jpg RemakeTheBoxer https://www.jamayal.com/beatme daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2ffb31337e7200017c2e0f/1563475798827/BBDOPakistan_UNWomen_BeatMe_PresentationBoard.jpg #Beat Me https://www.jamayal.com/changetheclap daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d2ffca96000f00001047633/1563426162925/ChangeTheClapPB23Feb.jpg #ChangeTheClap https://www.jamayal.com/changetheclap-1 daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30018dacc84d0001618186/1563427892199/BridalUniform_1.jpg The Bridal Uniform From the Bridal Couture Week 2017 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d3001575fadce0001a138d8/1563427892197/Lynx-BridalUniform-2018-A3.jpg The Bridal Uniform https://www.jamayal.com/urdupoeatry daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d300524c423b1000154df07/1563461552204/Urdu%2BPoeatry%2BPresentation%2BBoard23FEB.jpg #UrduPoeatry https://www.jamayal.com/dff daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d301571e0ae1b000130026f/1563461811904/Coasters_95X95_01-02.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30877535fc690001eb7506/1563461811860/DFFIcons.jpg Dubai Food Festival The use of icons is multi-functional for this DFF – aligning to the campaign, the icons not only highlight the food, but the experiences that come with it. It’s a way of showcasing everything YOU can experience, in a way that isn’t crowded or confusing. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d300b2ca6fae900013ff29e/1563461811856/DFFCP.jpg Dubai Food Festival We chose to use uplift the original DFF colour palette, creating a brighter, more vibrant one. This not only gives the brand a recognisable identity that stands out from everyday communications, but also stimulates emotional reactions of happiness, anticipation and excitement. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d301108d82a7c00010f3d19/1563461811874/DFF-KV+Trial+2.3.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d3014da18705b000127e187/1563461811908/Napkins_2-01.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d301631fad3460001d0cc9a/1563461811911/Napkins_2-02.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d301132acc84d0001625623/1563461811887/DFF-KV+Trial+2.6.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d301778bf4e440001dce90c/1563461811967/DFF-Promotion+1.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d30175f465cd9000185593a/1563461811964/DFF-Winning+Restaurant.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d301756266b63000134e6fc/1563461811962/DFF-Beach+Canteen+Launch+2.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d30174618705b000127fcab/1563461811960/DFF-Review.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d301721d82a7c00010f89ba/1563461811956/DFF-Countdown+1.gif Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d301714acc84d00016295f5/1563461811946/DFF-Meet+The+Chef.gif Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d3016d8d82a7c00010f871a/1563461811934/DFF-Launch.gif Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3016c7acc84d000162923e/5d3016c7c423b1000155c879/1563461811922/DFF-Pre+Hype.gif Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d301186a6fae900014048f6/1563461811894/DFF-KV+Trial+2.9.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30859e0389c10001b2572f/1563461811917/DFFPOS2.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30117718705b000127ad61/1563461811884/DFF-KV+Trial+2.4.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d3086446fe80a000112d848/1563461811969/DFFSOCIAL2.jpg Dubai Food Festival Partnerships with leading food delivery and ride sharing apps. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30150e08333c00014a4980/1563461811897/Napkins_2-03.jpg Dubai Food Festival https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30153ec423b1000155b9de/1563461811901/Coasters_95X95_02-02.jpg Dubai Food Festival https://www.jamayal.com/flash daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d309196c7c3510001022a71/1563464092938/FlashColor.jpg Flash Entertainment Category Color Palettes: To replicate the vibrancy of the events themselves, we’ve curated new colour palettes for each category of events. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30947052a6cb00010048ae/1563464822976/FlashPosters.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d309724397b430001aefd70/1563465509317/f5.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d309715c7c351000102d117/1563465495057/f4.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d309700fd1d8e000151e106/1563465473024/f6.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d3096f6b9ce760001d029c3/1563465462988/f3.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d3096e8e92aea000167f20d/1563465448963/f7.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d3096e0397b430001aef719/1563465441005/f2.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d3096d6ee44080001c7484e/1563465431584/f8.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d3088b3e015c0000131faf7/5d3096cfee44080001c74737/1563465424554/f1.jpg Flash Entertainment https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30922e10626300010870bb/1563464244383/TheWeeknd.jpg Flash Entertainment https://www.jamayal.com/ufc daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30a494b12a6500010c19dd/1563469278130/UFCGrid.jpg UFC https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30a1975729f30001e33ff7/1563469278123/UFCKV1.jpg UFC https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30a0e910626300010a26d6/1563469278125/UFCKV2.jpg UFC https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30a150397b430001b02c96/1563469278128/UFCKV3.jpg UFC https://www.jamayal.com/sawafiborets daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30ac71ed00cd0001b0fee2/1563470976316/Screenshot+2019-07-18+at+1.29.11+PM.png Sawaf iBorets The font we’ve chosen for Sawafi Borets is both inviting and confident, signifying Sawafi Borets positioning as a market leader in the region; something will be only be bolstered by this new partnership. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30ad8d56e46e000171dd8a/1563471256869/Screenshot+2019-07-18+at+1.33.42+PM.png Sawaf iBorets https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b151f44849000183cec1/1563472224397/SB7.jpg Sawaf iBorets https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30ac42e852150001da7098/1563470931361/Screenshot+2019-07-18+at+1.27.44+PM.png Sawaf iBorets The colour mix follows a strict 60%-40% ratio, symbolising the parent company Sawafi and its merger with Borets. The logo itself follows this ratio as well, with 60% being the Sawafi Green segment, and 40% represented by the Borets Red concentric circles. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b1f3ee44080001ca6d85/1563472377705/SBSocial.jpg Sawaf iBorets https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b13aee22fc0001a8b801/1563472201319/SB6.jpg Sawaf iBorets https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30ad41f4484900018357ef/1563471175456/Screenshot+2019-07-18+at+1.32.36+PM.png Sawaf iBorets The concentric circles form an abstract mark symbolising both the functional aspects of Sawafi Borets (the oil services) as well as the globe, symbolising the advancement towards the future. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30acebe852150001da84cd/1563471098204/SBBrandPersonality.jpg Sawaf iBorets - Defining Brand Personality Our unique brand personality can be defined on a spectrum of established brand personality foundations. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b17f56e46e0001725a08/1563472272458/Screenshot+2019-07-18+at+1.36.36+PM.png Sawaf iBorets https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30ac9bee44080001c9cb58/1563471016609/Screenshot+2019-07-18+at+1.29.50+PM.png Sawaf iBorets Digital grids will help structure digital executions, following this colour segmentation to maintain a sense of uniformity and brand recall; the more this grid is used, the more the Sawafi Borets colour palette will be recognised. https://www.jamayal.com/edalert daily 0.75 2019-07-27 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b85bf44849000184a0e5/1563474888423/9.jpg Ed Alert Location: Dubai Opera, Dubai. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b98745ab970001f80ec0/1563474888433/b.jpg Ed Alert Target Audience: Couples https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b628d1c4ff000144bb00/1563474888400/00201.png Ed Alert Defining our Visual Hook - Dubai in Spotlight https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b6d545ab970001f7c89c/1563474888407/00204.png Ed Alert Visual System for The ED Alert Campaign. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b8a8fd1d8e00015598fe/1563474888430/13.jpg Ed Alert Location: Kite Beach, Dubai. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b797cbc46a0001f428da/1563474888417/7.jpg Ed Alert Location: The Dubai Mall, Dubai. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b8395729f30001e5e6e6/1563474888420/8.jpg Ed Alert Location: Dubai Frame, Dubai. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b87efd1d8e0001559552/1563474888426/6.jpg Ed Alert Location: Downton, Dubai. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b65ac7c35100010673d0/1563474888403/00203.png Ed Alert Live Entertainment for Ed Sheeran. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d30b9c2c7c351000106d00d/5d30b9d0b12a6500010e596a/1563474888450/f.jpg Ed Alert https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d30b9c2c7c351000106d00d/5d30b9ca52a6cb0001047a00/1563474888447/d.jpg Ed Alert https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d30b9c2c7c351000106d00d/5d30b9c2cbc46a0001f46e01/1563474888441/a.jpg Ed Alert https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b960d1c4ff000145146f/1563474888437/c.jpg Ed Alert Target Audience: 18s m/f https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b71eee22fc0001a95601/1563474888414/10.jpg Ed Alert Location: Base Club, Dubai. https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30ba6eaf52a200011f0d63/1563474888453/WhatsApp+Image+2018-06-24+at+10.02.58+PM.jpeg Ed Alert https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30b5fb10626300010c8849/1563474888410/5.jpg Ed Alert Location: Burj Khalifa, Dubai. https://www.jamayal.com/visage daily 0.75 2019-08-26 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30bd1752a6cb000104d277/1563475344124/01A_main_vhub.jpg Visa - The GoalPost https://www.jamayal.com/pinballcricket daily 0.75 2019-08-26 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/t/5d30c219c7c351000107c470/1563476534889/awards-board1.png Pepsi -#PinballCricket https://www.jamayal.com/the-instagram-project daily 0.75 2019-07-19 https://static1.squarespace.com/static/5cfa58977a541d00016e2bf1/5d30c30ed1c4ff0001463cfb/5d30c34ae852150001dd026c/1563476815708/NYEMockUp.png The Instagram Project 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